Visit Thames Marketing Partnership

The River Thames is an incredible leisure and tourism resource and adds the ‘wow’ factor to every visit.  Everybody has heard of it, but our research shows they don’t know where it is, apart from London, how to find it or where to go to find out what it has to offer.

The Visit Thames Marketing Partnership (VTMP) is a public/private sector partnership dedicated to promoting the River Thames – from the source through London to the sea.  Partners include attractions, trade associations, businesses, hotels, transport companies and public sector bodies who have the common goal of promoting the River Thames.  By joining forces to promote day trips, short breaks and holidays on or near the River Thames, we aim to rejuvenate the river and establish it as a leading visitor destination.

KR Tourism Ltd manages the partnership on behalf of VTMP, reporting to the Steering Group. Jonathan Hobbs, MD of Hobbs of Henley is the Chair of the Partnership and the Steering Group consists of:

• Hobbs of Henley (Chair)
• British Marine London & Thames Valley
• Royal Borough of Windsor & Maidenhead
• Thames Path National Trail
• Buckinghamshire Council
• Tourism South East
• Brakspear
• Hotel - vacant
• Marina - vacant

The aim of the partnership is to promote the River Thames as a destination.
Objective: To provide a source of information, inspiration and a marketing tool for the promotion of the River Thames.

Partners and businesses from along the River Thames are invited to join a virtual networking event. Please register your interest with Karen. 

NEW WEBSITE WILL BE LAUNCHED DURING 2024!

Join our partnership and work with us to promote the River Thames as a leisure destination.Take a look at the Partner Benefits document for further detail. For more information or to become a partner email karen@krtourism.co.uk.